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Yahoo! and Sheraton Hotels & Resorts launch Yahoo! Link @ Sheraton



Yahoo! and Sheraton Hotels & Resorts have entered into a strategic relationship that aims to keep Sheraton guests connected while on the road.

Yahoo! Link @ Sheraton officially debuts today both as a physical and virtual space at the Sheraton San Diego Hotel & Marina and Sheraton Boston, and as a virtual space at the Sheraton New York Hotel & Towers and Sheraton Stamford in Connecticut.

Yahoo! Link @ Sheraton offers a convenient online experience that enables guests to surf the Internet, email, review local favorite attractions and even print up boarding passes. Customized features include free Wi-Fi and broadband Internet-enabled lounge installations in Sheraton hotel lobbies and a co-branded, locally-tailored portal website available on computers in the lounge areas and in guestrooms. Also available is a special premium service bundle that includes a 30-day free trial of several of Yahoo!’s most popular services including Yahoo! Music, Yahoo! Mail Plus, Yahoo! All Star Games, Yahoo! Finance Tracker and Yahoo! Briefcase.

“Yahoo! and Sheraton are both committed to offering a unique and personalized experience for our visitors, and working together to create the Yahoo! Link is a natural fit,” said Cammie Dunaway, chief marketing officer at Yahoo!, Inc. “This pilot program is part of Yahoo!’s ongoing efforts to extend our brand beyond the desktop, bringing information and content to users anywhere, at any time.”

The Yahoo! Link @ Sheraton experience begins as guests make their way through the hotel lobby and enter a specially designed communal lounge area featuring comfortable seating, refreshments and a plasma television. Multiple Internet-enabled workstations complete with free 24/7 Ethernet and Wi-Fi connectivity and PrintMe features are also made available for Sheraton guests and visitors. Designed to function as a “virtual concierge,” the Yahoo! Link @ Sheraton website, available on all lounge and guestroom computers, will provide Sheraton guests with current local information such as weather conditions, nearby restaurants and attractions, and local driving directions. Guests and hotel associates can also add their personal favorites and reviews of local restaurants and attractions to the website.

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